New Study Urges E-Retailers to Reexamine Their Return Policy & Automate It

SCOTTSDALE, AZ—(Marketwired – April 04, 2016) –  ReadyReturns has just released a new Guide that urges online retailers to take a second look at their return policy. If it looks like a wall of text, seems to be confusing, or requires too many steps for the consumer, it's only hurting your business.

The guide explains how online retailing has evolved in recent years. With millennials comprising over 25% of all online shoppers — and spending the most of all shoppers along the way — no longer will consumers stand by and deal with a multi–step and confusing return policy. Instead, they'll just take their business somewhere else.

What's more, think about the “after buying experience,” the guide advises. Online stores are commonly so focused on streamlining the shopping and checkout process that the returns process is commonly overlooked.

But what happens if the consumer finds it inconvenient and difficult to return an online purchase? Most of the time, they'll simply shop elsewhere in the future.

Recent studies are finding that convenient and lenient return policies equate to a drastic increase in future purchases and long term retention and loyalty. So understanding what your return policy is saying about your online business is instrumental to your success, explains the new guide.

Read the complete guide at:–your–returns–policy–says–about–your–business.

New users can start a 30–day trial of ReadyReturns automated online retail returns software by visiting:

For questions or to schedule a live demo, call TrueShip toll–free at: (877) 818–7447.

About ReadyReturns

#ReturnsHappen — ReadyReturns is a customer–facing, plug–and–play, self–service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E–retailers set the rules of the returns, including things like return shipping and restocking fees.

Start a 30–day trial of ReadyReturns by visiting:

About TrueShip

#ShipSmarter — TrueShip is the original architect of multi–carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy–to–use order fulfillment solution designed to save e–retailers time and money.

Start a 14–day trial of ReadyShipper shipping software by visiting:

Embedded Video Available:

Spelman College Celebrates the Inauguration of 10th President Dr. Mary Schmidt Campbell on April 9

ATLANTA, GA—(Marketwired – April 04, 2016) – Spelman College will celebrate the inauguration of its 10th president, Dr. Mary Schmidt Campbell, with a series of events slated from April 7–10, 2016. The investiture ceremony will be held Saturday, April 9 at 11 a.m. at the Georgia World Congress Center. Dr. Campbell will be installed by the following Board of Trustees members: Sam's Club President/CEO Rosalind Brewer, C'84, and Stryker Corporation Director Ronda Stryker.

Actress/producer Alfre Woodard, Metro Atlanta Chamber of Commerce President/CEO Hala Moddelmog, Morehouse College President Dr. John Wilson, and University of Maryland, Baltimore County President Dr. Freeman Hrabowski are among the distinguished guests who will bring greetings and remarks.

Dr. Campbell's investiture address will focus on the inauguration theme of equality.

The following is a list of the inaugural events:
Founders Day Convocation (will be streamed live on
Campus Celebration
Faculty Symposium – “Equality: Women Mapping the City”
*A Spike Lee Retrospective: WAKE UP. WAKE UP. UP YOU WAKE.
Investiture Ceremony
*Arts Celebration (promo code: GASPEL)
Interfaith Service

*Ticketed events

Inauguration events are free and open to the public with the exception of the Spike Lee Retrospective, which is open to Spelman students, alumnae, faculty and staff only.

Ticket Reservation

A limited number of tickets are available for the Arts Celebration. An online RSVP is requested for events.

Link for a complete schedule of events, to RSVP and reserve tickets.

Featured guests and speakers include — Founders Day Convocation: Lovette Twyman Russell, C'83, member, Spelman College Board of Trustees; A Spike Lee Retrospective: WAKE UP. WAKE UP. UP YOU WAKE: Spike Lee, film director, producer, writer and actor; Faculty Symposium: Shirley Franklin, visiting professor, University of Texas, and former mayor, City of Atlanta; Investiture: Alfre Woodard, actress/producer and member of the President's Committee on the Arts and Humanities; Dr. John Wilson, president, Morehouse College; Hala Moddelmog, President/CEO, Metro Atlanta Chamber of Commerce; Dr. Freeman Hrabowski, president, University of Maryland, Baltimore County; Arts Celebration: Shaun Robinson, C'84, TV host, author and producer; LaTanya Richardson Jackson, C'74, actress/producer; Pearl Cleage, C'71, playwright, poet and novelist; and Interfaith Service: Rev. Dr. Calvin Butts III, senior pastor, Abyssinian Baptist Church, and president, State University of New York College at Old Westbury.

April 7–10, 2016

Founders Day Convocation
Thursday, April 7, 2016
10 a.m. – 11:30 a.m.
Spelman College, Sisters Chapel
350 Spelman Lane, Atlanta, GA
Recognizing the founding purpose of Spelman College through a presidential lens

Campus Celebration
Thursday, April 7, 2016
12:30 p.m. – 3 p.m.
Spelman College, Campus Oval
Celebrating the College's birthday with a festival of student activities

Faculty Symposium
Friday, April 8, 2016
8:30 a.m. – 5 p.m.
Spelman College, The Camille Olivia Hanks Cosby, Ed.D. Academic Center
Sharing the stories of women mapping the city and building spaces for equality

A Spike Lee Retrospective: WAKE UP. WAKE UP. UP YOU WAKE.
*This is a ticketed event.*
Friday, April 8, 2016
7 p.m. – 8:30 p.m.
Spelman College, Sisters Chapel
Celebrating equality through the eyes of a Spelman son

Investiture Ceremony
Saturday, April 9, 2016
11 a.m. – 1 p.m.
Georgia World Congress Center, Thomas Murphy Ballroom
285 Andrew Young International Blvd, NW, Atlanta
Formally installing the 10th president of Spelman College

Arts Celebration
*This is a ticketed event.*
Saturday, April 9, 2016
8 p.m. – 9:30 p.m.
Woodruff Arts Center, Atlanta Symphony Hall
1280 Peachtree St., NE, Atlanta
Celebrating the expression of equality through the arts

Interfaith Service
Sunday, April 10, 2016
11 a.m. – 12:30 p.m.
Spelman College, Sisters Chapel
Recognizing the importance of faith in the struggle for equality

Media interested in attending inauguration events should email to request credentials.




For more information about the inauguration of Dr. Mary Schmidt Campbell, visit

About Spelman College
Founded in 1881, Spelman College is a highly selective, liberal arts college widely recognized as the global leader in the education of women of African descent. Located in Atlanta, Ga., the College's picturesque campus is home to 2,100 students. Outstanding alumnae include Children's Defense Fund Founder Marian Wright Edelman, Sam's Club CEO Rosalind Brewer, Former Acting Surgeon General and Spelman's first alumna President Audrey Forbes Manley, Harvard University professor Evelynn Hammonds, author Pearl Cleage and actress LaTanya Richardson Jackson. For more information, visit

The following files are available for download: