Registria and GWSCA to Unveil Trends in Product Registration that Help Brands Drive Loyalty and Post-Purchase Revenue

DENVER, CO—(Marketwired – May 31, 2017) – Registria and the Global Warranty and Service Contract Association (GWSCA) will unveil the results of Registria's 2017 Consumer Trends in Product Registration report during a webinar on Thursday, June 8, at 2:00 p.m. Eastern Daylight Time.

The webinar, hosted by Patrick Scheen, CEO of Accentf(x) and GWSCA board member, will showcase the insights uncovered from Registria's analysis of five years worth of product registration data from more than 100 of the top consumer brands.

The consumer shift to mobile has had a significant impact on activity and preference when it comes to product registration. Highlights from the report include:

  • The top reasons people register their products
  • Which demographics are most likely to register their products and how
  • The methods consumers prefer (chat, email, SMS, etc.) for post–purchase communication with brands

“There is a new generation of consumers who are influential shoppers, and their expectations on how and when to interact with brands is different from the generations before,” said Matt Parsons, EVP of Registria. “By understanding the changing habits and preferences of today's mobile consumer, brands have a significant opportunity to engage their customers immediately post–purchase, building loyalty and driving added revenue.”

In addition to the findings from the registration study, the webinar will provide insights into how companies can increase warranty sales through mobile product registration.

“For many Brands, product registration is an essential first step in identifying and connecting with their customers,” said Scheen. “The GWSCA encourages its members to attend this informative session to learn more about the impact of digital, social and mobile technology on the future growth of product registration.”

To register for the webinar, please visit:

About Registria

Registria is an award–winning software–as–a–service company that enables the world's leading product brands to deliver a powerful post–purchase customer journey for their buyers. Purpose built for manufacturers, Registria integrates technology with digital marketing to connect a brand's sales, marketing and service capabilities to successfully onboard new buyers and guide them throughout their ownership experience.

Photoregister(SM), Registria's mobile registration solution, provides the fastest way for consumers to register new product purchases via text, email, web, or social messaging. Photoregister is offered on more than 70 percent of all major appliances in the U.S., becoming the standard for that industry. Over 30 million U.S. households have registered products using Registria solutions.


The Global Warranty and Contract Association is an independent, non–profit organization dedicated to leading innovation, education and advancement in the fields of warranty and service contract management and administration worldwide.

10 New and Emerging Summer Adventures in Colorado

DENVER, CO—(Marketwired – May 31, 2017) – Colorado's rugged terrain, outdoor beauty and inventive residents give way to unique and emerging summer adventure offerings. For more information, visit:–adventure–tours_

Burro Racing in Leadville. Visitors exploring Leadville can race through the high peaks, while leading a burro (donkey). As part of the annual Leadville Boom Days (August 4–6, 2017) celebration, runners leave downtown Leadville in the morning alongside their burros.

Cliff Camping in Estes Park. Kent Mountain Adventure Center offers guided climbing to a perch high above the valley floor for an unforgettable evening of camping from the side of a cliff.

E–Biking in Steamboat Springs. Steamboat Springs is joining the electric assist bike (e–bike) revolution. E–bikes hum along at 20 mph, easily tackling hills and giving the rider an effortless riding experience. Pedego Electric Bikes offers guided e–bike tours or for visitors wanting to explore on their own, e–bikes can be rented.

Heli Fly–Fishing in Vail. Minturn Anglers and their Heli Fly–Fishing experience gives participants the opportunity to get a breathtaking aerial view of Vail Valley's panoramic scenery before arriving at one of the company's remote private ranches for a day of fly–fishing.

Hut–to–Hut Mountain Biking in the San Juans: The San Juan Huts offers two 215–mile mountain bike routes. Each hut is approximately 35 miles apart and is equipped with food, water, propane cook stove and lights, sleeping gear, and all cookware and utensils.

Mountainboarding in Aspen. Mountainboarding, a combination of skateboarding and snowboarding, is emerging as one of Colorado's newest summer sports. Those interested in trying the sport can head to Aspen for private mountainboarding lessons as well as a 'Dirt Dawg Mountainboard Camp' (ages 5–17) this July.

Sand Boarding and Sledding at Great Sand Dunes National Park and Preserve. Visitors to Great Sand Dunes National Park and Preserve can zip down the dunes on specially created sleds for the occasion. Sand boards and sleds are available year–round for rent or purchase at Kristi Mountain Sports or the Oasis Store just outside the park entrance.

SUP Yoga in Boulder. On Mondays and Saturdays this summer, yogis can head to Boulder Reservoir to practice yoga on a stand–up paddleboard (SUP), and test their balance on the water.

Urban River Surfing in Engelwood. At the South Platte River Run Park near Denver, a unique recreational opportunity for inland Coloradans who love to surf was created. The initial phase of this project has just recently opened with two man–made waves that are already being ridden on fiberglass boards by surf enthusiastic locals and visitors.

Waterfall Canyoning in Ouray. Ouray's plentiful waterfalls and canyons can be actively explored through canyoning in the summer. Canyoning Colorado is offering new canyoning/canyoneering descents and trainings for all abilities.