Ybrant Digital Fuels New Capabilities and Expansion With Rebrand to Brightcom
Ybrant Digital Consolidates Brands in Effort to Carry the Company Into the Future and Better Convey Its Value Proposition; Adds New Programmatic Capabilities; Expands Into U.S. and Singapore Markets
NEW YORK, NY—(Marketwired – May 05, 2016) – Ybrant Digital Media (Ybrant), a leading global media company, announced today that it has consolidated and rebranded all of its properties. Ybrant, a subsidiary of Lycos, will begin operating under the new trade nameBrightcom, effective immediately. With the adoption of its new brand, tagline and logo, Brightcom has simultaneously launched their redesigned website at www.brightcom.com.
The rebrand is the positive outcome of the company's broadening footprint and expansion into the U.S. and APAC markets unprecedented growth and increasing recognition and scale. The rebranding will continue to build and foster Brightcom's unparalleled dedication to offering innovative digital advertising technologies and services to advertisers and publishers around the world.
With offices in Argentina, Mexico, Australia, Israel, Singapore, Philippines, India and the U.S., Brightcom services businesses, agencies, and online publishers worldwide in meeting their digital marketing needs. Brightcom Media's clients include leading blue chip advertisers including P&G, AETN, Pepsi, BBC, MTV, Nickelodeon, Liomont, Amis, Curadeuda, Pepsi, Turner, Mac (Cosmetics), Western Union, Seat, HBO, and from the publishing side it includes NY Times, My Daily News, Comcast, Microsoft, Clarin, Nickelodeon, Playbuzz, Timeout, among many others. Brightcom serves more than 2 billion impressions every month across the Web.
"Ybrant's re–branding represents our evolution and direction," said Gali Arnon, CEO, Brightcom. "Clients and employees have already gravitated toward us because of our global presence, our people and our programmatic capabilities," said Gali Arnon, CEO, Brightcom. "With the new Brightcom branding, the next logical step in our overall strategic succession, this gives us an umbrella under which we can continue to expand our products in which we accomplish three fundamental areas. First, Brightcom is about making the different assets work together, as a holistic offering. Second, we are putting our technology up front and center. And, third, we want to create an experience of trust and clarity in a complex programmatic world." Arnon continued, "We are so much more than an advertising technology company and our rebranding to Brightcom represents an important step to better communicate our true value proposition."
Global Expansion – North America & Singapore
Brightcom's largest hub — North America has broadened itself and established a full–scale operation including sales, marketing and support staff in New York City.
Brightcom has seen explosive growth in the U.S.; serving more than 2 Billion impressions every month since entering the market; its North American customer base grew by 255% in 2015. With ongoing successes in the U.S. and abroad, Brightcom aims to catalyze marketing innovation in a region that has devoured programmatic advertising technology.
Brightcom is also expanding into Singapore, further increasing its footprint across the globe and securing a number of strategic agreements with premium publishers and advertisers in this burgeoning market.
Expanded Product Portfolio
In expanding their global reach Brightcom is also expanding their programmatic advertising product portfolio, with the introduction of:
Header Bidding: The new header bidding solution helps publishers optimize their entire inventory by enabling all their demand partners to bid based on the real market value of each single impression.
In–View: It is a highly viewable out–stream video format which generates additional video inventory on a website, allowing publishers to monetize non–video content with video ads. The In–View player expands and begins to play only when the player is more than 50% in view, giving users a non–intrusive viewing experience.
"Our new corporate name and identity communicates to both current customers and potential customers that we continue to provide premium publisher–centric products and digital advertising solutions that consistently outpace our competitors," added Arnon. "Our new identity more accurately reflects that we're an innovative and forward–looking digital media and marketing technology company with a commitment to provide a cohesive platform and innovative solutions across mobile, display and video."
Brightcom's rebrand is part of a strategic shift towards offering complete solutions for Advertisers and Publishers by providing world–class monetization and content distribution solutions that supports online video, mobile and display–based advertising business models.
Brightcom's mission is to make it easier for partners to maximize yield across video, display and mobile channels. Whether a publisher, advertiser, or anyone in between, Brightcom's dedicated team of media experts is committed to creating tangible value for our partners. Brightcom, powered by Lycos, provides a unique variety of proprietary multi–channel advertising products and programmatic advertising solutions and capabilities. Headquartered in Tel Aviv, they have a global presence in the U.S., South America and APAC regions. For more information visit: www.brightcom.com
Vice President, Media Relations
Wise Public Relations