VIQUA Adds Photoregister Mobile Solution for Faster, More Accurate Customer Data and Insight

DENVER, CO—(Marketwired – June 06, 2017) – VIQUA, the world's largest supplier of residential and light commercial UV water disinfection systems, has joined forces with Registria to offer Photoregister℠ as a new mobile customer onboarding and product registration solution for its systems. By replacing traditional paper registration cards with a mobile solution that uses native mobile functions like text and the camera, VIQUA will quickly gain more accurate customer data, and ensure customers receive timely information and updates on replacement parts for their systems.

Photoregister makes it easy for VIQUA customers worldwide to register their new water disinfection system. Labels with the Photoregister icon are located directly on the product, and customers simply snap a photo with their mobile device and text it to the code on the label. Customers outside the U.S. can upload the photo via a Web solution or through Facebook Messenger, making it easy to register no matter their mobile carrier or service plan.

Previously, VIQUA's paper and online product registration process included open–ended fields to collect customer information, including contact, product and purchase location, which led to challenges with data quality. With Photoregister, once a photo is sent, customers receive a link to a registration site with input fields, many of which are pre–populated based on information from the customer's mobile device. The solution also provides a customized drop–down list of local dealers – based on the customer's IP address – that they can choose from to indicate where they purchased their VIQUA system.

With a growing list of more than 1,700 dealers globally, identifying the specific location where the customer purchased their water disinfection systems from is critical for VIQUA to provide customers with helpful service for their systems. Once VIQUA knows which dealer sold a product to a customer, the company can then help dealers connect with customers to provide important annual reminders to replace the UV lamps within the disinfection system. Making the process even more seamless, Photoregister integrates directly with VIQUA's Salesforce database.

“Our customer information will come to us much more quickly and accurately, which is so important for a product line that requires regular maintenance,” said Josh Richardson, Director of Marketing for VIQUA. “We are excited about the possibilities this mobile solution will offer for maximizing our customer onboarding experience in the future.”

VIQUA has begun the initial implementation of Photoregister, and the company plans to add more onboarding features in the future to welcome customers, offer automatic renewal of replacement parts, and gather customer feedback.

About Registria

Registria is an award–winning software–as–a–service company that enables the world's leading product brands to deliver a powerful post–purchase customer journey for their buyers. Purpose built for manufacturers, Registria integrates technology with digital marketing to connect a brand's sales, marketing and service capabilities to successfully onboard new buyers and guide them throughout their ownership experience.

Photoregister(SM), Registria's mobile registration solution, provides the fastest way for consumers to register new product purchases via text, email, web, or social messaging. Photoregister is offered on more than 70 percent of all major appliances in the U.S., becoming the standard for that industry. Over 30 million U.S. households have registered products using Registria solutions.


VIQUA is proud to be the world's largest supplier of residential UV water disinfection systems, providing safe water without the use of chemicals. Whether you choose a point–of–entry or a point–of–use system, your VIQUA UV system will disinfect your drinking water, keeping you and your family safe from microbiological contaminants. Our promise to you is clear: simply safe water.

MSL Team Budgets May Vary Up To $5 Million in the U.S., New Study Finds

RESEARCH TRIANGLE PARK, NC—(Marketwired – June 06, 2017) – New analysis of more than a dozen pharmaceutical medical affairs teams found that medical science liaison (MSL) team spending may be as large as $5 million in the U.S.

A new study published by business intelligence firm Cutting Edge Information revealed that MSL team budgets in emerging markets tend to begin under $100,000. One team from the Middle East and North African region (MENA) reported a MSL team budget at just $75,000 during the launch year.

The data from MSL Team Management (Module 1.4) found that for most teams surveyed, MSL budgets are greatest during the product's first year on the market. While medical science liaisons are increasingly becoming important during pre–launch stages, the data show that MSLs are still most important during the launch year and first year on market.

“The most common time to increase MSL spending is between one year before launch and the launch year,” said Natalie DeMasi, research team leader at Cutting Edge Information. “These findings indicate the importance of MSLs and the overall ramp–up of MSL activity during the launch year.”

The percent change in MSL budgets over the launch window echo the same timeline of one year prior to launch and launch year. More than half (54%) of teams surveyed increase their MSL team budgets leading into the product's first year on market. However, budget increases during this time span tend to be less than increases between one year before launch and the launch year.

About 27% of surveyed teams maintain their same MSL team budget levels between launch and the product's first year on market. Only one team reported a decrease in its budget at any point, according to the study, with a 32% decline in spending between launch and the first year on market.

MSL Team Management (Module 1.4), available at–team–management/, showcases innovative insights, best practices and benchmarks surrounding MSL teams' budgets, staffing, activity start times, and key performance indicators that occur as part of medical affairs' contributions to product launch strategy. In developing this research, Cutting Edge Information's analysts collected surveys from and consulted with a series of medical affairs leaders at top pharmaceutical, biotechnology and medical device companies.

MSL Team Management is part of a 10–part series that Cutting Edge Information will be publishing throughout 2017. The Medical Affairs Product Launch Series, available at–affairs–product–launch–series/, investigates how medical affairs resources and key performance indicators (KPIs) shift between two years prior to launch, one year before launch, launch year and during the product's first year on market.

To learn more about medical affairs' involvement in medical science liaison team management, please visit–team–management/ for more information.

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